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Value Disciplines re-examined
In The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explore what I consider to be one of the top 5 models that can help focus on virtually any business, brand and customer/employee...
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Klout: klumsy, algorithmic but on the right track
I’ve been fascinated by the world of algorithms – google, Facebook, particularly linkedin – and while the maths are quite complex, if you’re good at spotting patterns then you can rather quickly, for...
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Thought-provoking ideas from Jim Clifton at Gallup
LONDON – In his [THEN - ed.] upcoming book, The War For Good Jobs, Gallup Chief Jim Clifton makes the interesting proposition that it is the creation of good jobs, more than politics and military...
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Employer brand, talent acquisition and the G4S Olympic debacle
The ongoing G4S Olympic security debacle is a great example of the Human Resources / Talent Acquisition function in the spotlight for all the wrong reasons. We don’t know the goings-on within G4S or...
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Service brands, take note of the Olympic Park
LONDON – Anyone who has been to the Olympic Park can tell you: the service is superlative. Imagine if rail workers, tube staff, and airport security staff had the same attitude as the Olympics Staff?...
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NAVIGATING THE CROSS-CULTURAL MINEFIELD
With thanks to Dan Gray where I stole this from. He’ll forgive me. Yes, the time has finally arrived to announce publication of a sixth 55-minute guide, courtesy of one of our favourite chums and...
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Brands aren’t grown in labs
CHANGI AIRPORT, SINGAPORE – It’s said that the best tightrope walkers refuse to use a safety harness. This is because they insist on knowing that they, and only they themselves, can be relied upon to...
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Social Media: The ultimate vanity press?
WARNING: RANT FROM RAVENSBOURNE: DO NOT READ IF YOU ARE IRRITATED EASILY. AND PLEASE, DO NOT COMMENT. I WILL DELETE IT (unless I *really* like what you say). I recently made a quite innocent comment on...
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PR and Internal Communications
LONDON – The quote says: ”Internal comms is one of the fastest growing areas of PR. For major corporations, ensuring their employees are engaged with the company and its objections is a business...
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What do usability, accessibility and SEO have in common?
Quite a bit, as it turns out. William Hudson explains just why in the very readable, informative and humorous “Lighting The Road Ahead: The 55-Minute Guide to Usability, Accessibility and Search...
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Strategy
CATFORD – Haven’t blogged in ages. Apologies to those who have been waiting by their inbox wringing their hands. The past six months have been about working with the boards of 3 companies on their...
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It’s not complicated, it’s just hard.
I was about to write a blog expressing … a bit of frustration with some work I am doing. I sat down with my trademark white sheet of A3 paper and Sharpie and it struck me that what we were trying to...
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I am running a workshop on brand 21 June in London
I am running a workshop on brand 21 June in London Should be an interesting and valuable session!
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IC: Your future is the ability to generate ideas
MADRID – My trusty researcher and I have completed the majority of background work ahead of my putting finger to key and Sharpie™ to A3 paper in crafting my second book, Brand & Talent, out in 2014...
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19 June brand masterclass
Come on, attend my 1/2 day Brand Masterclass 19 June in London. You know you want to. Details:http://lnkd.in/KG2GAR
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Crafting a purpose-driven brand for EY
REGENT’S CANAL – About a year ago, on 12 July, 2012, I got an email from the global head of communications at Ernst & Young, having just pitched for a big employee engagement opportunity: “Would...
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Desperately seeking skillsets – it takes more than an algorithm
I’ve been working with a business partner developing a plug-in for Microsoft Outlook as a bit of a learning/side project/commercial enterprise and an idea arose for a second app idea – completely...
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Publicis-Omnicom merger
As an ex-Publicis ( well, and ex-WPP before that) employee I felt compelled to write a bit about this topic. First, size notwithstanding it makes sense. Speaking very generally and from a less than...
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CXOs: Have you discovered the 55-minute guide series yet?
Reblogged from Live Long and Prosper: It’s official. Short is the new long (unlike this post perhaps!). A few years ago, Kevin Keohane and I had the heretical notion that the answer to getting c-suite...
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Brilliant ‘trojan horse’ marketing
Dove Canada build PhotoShop app to raise awareness of the issues with retouching.
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